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Google AdWords Management: Search and Display Campaigns

Is your business in desperate need of more leads and sales? Are you not getting enough out of your online advertising? Our AdWords management service creates effective and cost-efficient campaigns through Google’s advertising platform. We have years of experience with a full team of AdWords-certified digital marketers to help small businesses and big businesses get a much-needed boost in revenue.

Google AdWords allows your business to put your products and services in front of people that are actively searching for it online. You can launch and pause ads in real time, control how much you spend, and use a vast amount of data to optimize your ads and campaigns so they convert into more leads and sales. Or, you can let us do it for you!

How Google AdWords Works?

Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected.

Google AdWords allows businesses to target users on two main networks – the search and the display network. On the search network, advertisers bid on the relevant keywords. This gives them a display of their advertisements to users who enter those keywords into Google as part of a search query. The paid search results are usually displayed on the top and bottom of the page and have a small ad icon next to them. The display network, on the other hand, offers advertisers the chance to display their banner advertisements on the websites that are a part of Google network.

The Google AdWords system is principally a live auction where advertisers place a ‘bid’ in the AdWords system to secure a particular ad position. Depending on the competition and price bid by other advertisers, the advertiser either gets the desired position or related to a lower position.

Your actual ad position is, however, determined by two factors, your maximum bid multiplied by your quality score. While maximum bid is how much you are willing to pay when viewers click your ad, quality score refers to how well an ad is optimized, the quality of the landing page, your expected click-through rate and the relevance of your ad to the searchers. The better your ad rank, the higher your ad is displayed in the google search results.

High-quality ads and well-performing AdWords campaigns are also rewarded by Google with discounted per-click costs, higher ad ranking positions and are more likely to show in top placement above organic listings.

If you are still wondering if Google AdWords is worth the money, it is best to start small, adjust based on results, and double down if your campaigns are generating affordable and profitable sales. Start with us today!

Where Your Ads Can Appear

When you advertise with Google Ads, your ads can appear on different places across the web depending on how you target your ads, to whom you choose to show them, and the types of ads you create

On websites that your customers visit : You can also choose to show your ads to people as they browse the web. Your text, image, and video ads can appear on the Google Display Network. The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads. This network also includes mobile sites and apps. Depending on your budget and goals, our specialists will plan and conduct an advertising campaign so that the advertising will make the greatest impact.