Google released the fifth version of the Google product review update on September 20 at around 4 am ET. This one is referred to as the product review update for September 2022. Several weeks ago, Google advised us to prepare for it. It was rare for this Google update to arrive so soon after the previous recent one, which was in July 2022.
The sixth Google update to the search ranking algorithm for product reviews is now available. Its goal is to list the websites that are most relevant to product reviews and helpful to searchers. The first update for product reviews was released on April 8, 2021, the second on December 1, 2021, the third on March 23, 2022, the fourth on July 27, 0222, and the fifth on September 20, 2022. The new one is referred to as the product review Google update for September 2022.
Google announced this update on Twitter, referencing the Google updates page here.
The September 2022 product review update from Google has now been fully implemented. According to Google, this update only applies to product reviews written in English.
It took six days to finish, starting on September 20 and ending on September 26.
Google Update Product Reviews
The Google product review program strives to promote review material that is superior to and goes beyond most of the pre-written data you encounter online. In its search results rankings, Google has stated that it will favor these kinds of product reviews.
Google is not directly punishing lower-quality product reviews that have “thin content that simply summarizes a bunch of products.” However, it will undoubtedly feel like a penalty. If you produce such material and discover that your rankings have fallen as a result of other content being promoted above yours. Google says that, technically, there is no penalty for your content. Rather, it simply gives higher rankings to sites with more insightful review content.
Technically speaking, this Google upgrade should only have an effect on content that includes product reviews, not other forms of content.
These algorithmic changes are meant to reward high-quality product reviews (in the form of perceptive analysis and original research). According to Google, it will prioritize these product reviews in the order of search results.
In other words, if you experienced an impact, you should probably put more effort into improving the content of your product reviews. Discover a way to differentiate it from competitors by making it special.
Why Do We Care about google update?
It’s crucial to keep up with Google’s frequent algorithm modifications. This is a little unusual. Because Google released two upgrades this month that overlapped each other: product reviews and a core update. Furthermore, according to Google, product review modification should only affect the substance of product reviews. However, having concurrent algorithm Google updates could make things more difficult, particularly if you’re attempting to identify ranking or visibility changes (positive or negative).
Google Update Product Reviews Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google Product Reviews September 2022 Update
- Launched: Around 4 a.m. ET on September 20, 2022
- Rollout: It took six days to finish, starting on September 20 and ending on September 26.
- Targets: It examines the content of product reviews
- Penalty: It encourages or rewards “insightful analysis and unique research,” hence it is not a penalty.
- Not a core value Update for Google: Although many would claim that this is a Google core update, it is not.
- English but will be expanded: This is a global launch that is currently only focusing on English-language content. But it will probably grow to other languages as well.
- Impact: Google declined to disclose what proportion of questions or searches got affected by this modification.
- Discover: Google has already stated that this upgrade may have an impact on your performance in Google.
- Recover: You must review your content to see if any improvements using Google’s suggestions can be made.
- Refreshes: Google will periodically update this algorithm, however, it’s possible that it won’t share those changes in the future. The first upgrade that Google has publicly disclosed could be this one.
What Is A Product Review Google Update?
This revision attempts to promote beneficial product reviews on portals like Amazon. So that positive reviews with high ratings would appear prominently in search results.
