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Case Study – ClearCube Technology
BACKGROUND
ClearCube Technology is a USA-based manufacturer that specializes in creating innovative centralized computing and desktop virtualization solutions. It focuses on affordable custom secure solutions to help companies and agencies transition and migrate to a hybrid or complete virtual desktop solution using a central data center or cloud. Since their launch in 1997 there has been widespread adoption of ClearCube zero clients, thin clients, blade PCs, and VDI compute/storage solutions for centralization and virtualization initiatives.
ClearCube Technology is a USA-based manufacturer that specializes in creating innovative centralized computing and desktop virtualization solutions. It focuses on affordable custom secure solutions to help companies and agencies transition and migrate to a hybrid or complete virtual desktop solution using a central data center or cloud. Since their launch in 1997 there has been widespread adoption of ClearCube zero clients, thin clients, blade PCs, and VDI compute/storage solutions for centralization and virtualization initiatives.
THE SOLUTION
Prior to partnering with UmerAnees, ClearCube Technology was “only scratching the surface” when it came to SEO efforts.
UmerAness started by analyzing competitors to discover which keywords would be more targeted to ClearCube’s customer base. Using the Medium-Tail keyword feature, we identified hundreds of attractive keywords to go after and then defined a content augmentation plan. Once we were confident about the new keyword plan, we mapped some of the keywords to existing pages, created new content pages, and tracked all of them.
Next, we implemented image and video SEO strategies, every photo, graphic, and video was optimized with alt tags and proper coding. We performed an SEO audit for the website. Conducting an SEO audit helped us identify issues and gave us improvement opportunities. Consequently, UmerAnees worked to improve ClearCube’s page load speed, delete duplicate content, and improve internal linking.
Let’s take a look at our 5-step SEO strategy:
- Step 1: Target Medium-Tail Keywords
- Step 2: Use Google’s Predictive Searches
- Step 3: Create Content That Revolves Around Medium-Tail Keywords
- Step 4: Optimize the URL, Title, and First Paragraph of the Blog Post
- Step 5: Promote Content
Both on-page and off-page optimization strategy was implemented.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, our on-page SEO strategy included optimizing headlines, HTML tags (title, meta, and header), and images. It also means making sure that the website had a high level of expertise, authoritativeness, and trustworthiness.
Off-page SEO (“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). We created valuable backlinks, social media marketing and guest content to reach our goal for ClearCube Technology.
Our Central Campaign Strategy was to
Design
Create a new website with proper URL structure and mobile-responsive UI/UX design.
Unique Content
Write reader-friendly and unique content for all pages of the website.
Load Speed
Optimize the loading speed of the new website as per Google recommendations and based on FCP and FID Indicators.
Backlinks
Raise the number of good quality backlinks from external sources and directories.
Anchors
Create an effective internal linking strategy with properly optimized anchors
Case Studies – SEO Results
The new website – https://quicklease.ae/, developed using our own custom-developed Darvin CMS was launched on October 1st, 2019 and the results that we have been able to achieve since then can be seen below:
umeranees.com
Keywords
Positions
umeranees.com
Keywords
Positions
THE RESULTS
- Organic search traffic increased 102% in less than 1 year.
- Search footprint and potential, increased up to 300%
- 85% increase in keywords ranked on page one, 97.9% increase in keywords ranked in position two, and a 100% increase in keywords ranked in position five through ten.
- Reduced 97% of the website errors
Organic traffic improved, as well as ClearCube’s rankings, which means more leads and new viewers. UmerAness consolidates all the necessary SEO data and turned it into actionable insights to help focus on continuous performance optimization.
Homepage
Optimized home page content with close to 2000 words of content and minimal tautology
Meta Tags
Unique meta tags were written for every single page on the site (400+ pages)
Content
Effectively made use of images and videos
Structure
The content across the website was neatly structured with subheadings, paragraph-breaks, and bullet points
LSI Terms
LSI terms, i.e., words or phrases closely associated with the client’s core business niche was extensively used within the content so that the website will rank for a broad range of short-tail and long-tail keywords.
Off-Page Optimization
Although the old site had some references from external sources, their link profile was severely underdeveloped. Since we were working on a new website, we had to take a careful approach with regard to the link velocity and anchor text distribution.
The backlink strategy that we initially decided on was to bank on quality rather than quantity. Once the foundation was laid, we undertook a more aggressive approach in which key category pages were targeted using exact match anchor texts.
Key-phrase
Incoming links
Linking sites
Pricing
The price of social media optimization depends on the subject competence and the network itself. The contract on development and promotion of one group of the networks such as Facebook or Twitter, provides significant discounts on the prices of the second and subsequent groups.
Please do not hesitate to contact us for more information.
